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Microsoft has also approached news organizations, including The New York Times, about having a presence in its app store. “We’re definitely watching it carefully,” said John MacFarlane, chief executive of Sonos. Rovio has not said when that might happen, and both companies declined to discuss what caused the about-face.
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But later that same day, Mikael Hed, its chief executive, said the company was “working toward” building a Windows Phone version. Rovio’s marketing chief, Peter Vesterbacka, said last month that it would not be worth the effort to bring the game to Windows Phone. The Windows Phone store has a version of the app phenomenon Angry Birds, but not the sequel from its maker Rovio, Angry Birds Space, which has also been a big hit. AT&T, the sole carrier of the Lumia 900 in the United States, has said that it will train its sales force to talk up the apps that are available and give demos of alternatives to curious shoppers. They still need the apps that are dealbreakers for buyers.”ĭespite Microsoft’s best efforts, a number of popular applications are noticeably missing from its store, including Pandora, the streaming music service Instagram, the photo-sharing application and games by Zynga. “I’m not saying they can take their foot off the gas pedal. “Once you get to 100,000, the number stops being important,” said Jan Dawson, an analyst at Ovum, a research firm in Britain.
Analysts say that Microsoft does not need a million apps to appeal to phone buyers - just the ones that are so popular and mainstream that they feel like features of the phone itself.
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Apple, by comparison, has more than 600,000 apps, and Android has nearly 400,000. Microsoft now has more than 70,000 apps in its app store, including big names like Netflix, YouTube, the Weather Channel, Amazon Kindle and the game Fruit Ninja. “That’s something we can get better at, and do better at, every day.” “We are by no means satisfied with our catalog,” he said. McGee conceded that there were still holes in Microsoft’s lineup. The tactic underscores the strong positions of Google and Apple, neither of which have to pay developers to make apps.Ĭasey McGee, senior marketing manager for Windows Phone at Microsoft, confirmed that the company offered an array of incentives for developers, but he declined to name the apps Microsoft had financed. It is even going so far as to finance the development of Windows Phone versions of well-known apps - something that app makers estimate would otherwise cost them anywhere from $60,000 to $600,000, depending on the complexity of the app.
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So Microsoft has come up with incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising. And many developers are reluctant to funnel time and money into an app for what is still a small and unproved market. The latest fruit of their collaboration is a gleaming machine called the Lumia 900, which goes on sale in the United States on Sunday and is considered to be the first true test of how well the partnership will fare.īut the hundreds of thousands of apps that run on Apple and Android devices will not work on phones like the Lumia 900 that use Microsoft’s Windows Phone software. And Microsoft is so determined to have lots of brand-name apps for its Windows Phone app store that it is willing to pay for them.Īll an app maker has to do is sign on the dotted line.Īfter years of struggling in the phone market, Microsoft teamed up with Nokia last year to challenge the dominance of Apple’s iPhone and Google, which makes the Android operating system.
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